

You will leave the 8 week course with a solid plan you can test and tweak over a period of time. All of this for £649! Enrol today
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No Ridiculous Claims From Us!
We won’t make ridiculous promises like this course will triple your sales but we can promise that if you follow our guidance and put in the work you will see consistent sales results.
Don't just take our word for it

Tom Darlow
Chief Executive Officer
“James and his sales insights have helped us to win new business”.

Andrew Waring
Managing Director
"We doubled our turnover as a result of working with James".

Stuart Lane
Chief Executive Officer
"Our business has grown by 45% in the last 2 years. James and his ideas have been key to that".
In my 30 years in sale I have realised that there are 8 fundamental parts to a strong sales plan. I have tried and tested this for many years and it's a structure that hundreds have used to hit their sales targets.
Let’s break down what each section will cover and what you will get that will help you smash those targets.

Achieve Realistic Targets
Learn to:
- Analyse your current targets assess & set achievable goals
- Create SMART targets
Resources:
- 6 video lessons
- Group Q&A session
- Target tracking spreadsheet
- SMART target guide

Find Your Ideal Customer
Discover:
- Clarify your perfect customer fit
- Who's not a good match & why
- Craft a detailed persona profile of your perfect fit
Resources:
- Expert sessions
- Persona builder guide
- Group Q&A
- Lead generation strategies guide

Connect with Them
Discover:
- Delve into prospects thoughts, feelings, and actions and understand their psyche
- How to make your prospects want to interact with you
Resources:
- 3 video lessons
- Ideal customer profile guide
- Expert group session

Map The Content Journey
Learn to:
- Map the customer journey from awareness to conversion
- Build trust and loyalty with a potential community of customers
Resources:
- 2 video lessons
- Content creation resources
- Sales funnel examples
- KPI guidance
- Expert group session

Master Prospect Conversations
Learn to:
- Handle cold responses, resistance and disengagement
- Prepare for common scenarios and feel confident in your responses
Resources:
- 3 video lessons
- Email templates
- Ghosting guide
- First call scripts
- Expected responses resource
- Expert group session

Ace Your First Sales Call
Learn to:
- Use the LAPS model to build a framework script for effective engagement
- Improve your first-call conversion rates
Resources:
- LAPS guide and explanation
- 12 call success tips
- Inbound and Outbound prospecting strategies
- Expert group session

Persist Without Being a Pest
Learn to:
- Build on initial conversations and shape the sale
- Nurture prospects effectively
Resources:
- 3 video lessons
- Value-driven engagement guide
- Expert group session

Break Barriers, Close Deals
Learn to:
- Ask the right questions the right way
- Read body language
- Foster meaningful connections for your pipeline
Resources:
- Rapport building framework
- Body language guide
- 52 questions to use in prospect interactions
- 4 video lessons on rapport
- Expert group session
Meet The Trainer
James White is the Sales Growth Specialist
I have built a 30-year career in high-value business development and sales. I have sold over £100m of services over my career and have since 2005 advised and taught over 5,000 business owners and professionals HOW to achieve better results through the conversations they have with their clients.
I do this through a unique skill set based on Getting inside the Mind of your buyer. By understanding what they are thinking and feeling, you can make the right decision at the right time to achieve the results you desire.
Some of the largest organisations in the UK invest in my ideas, knowledge and insights to ensure their teams get the results they want. I have spent the last 7 years helping these CEOs and Business Leaders drive their teams to achieve high growth and they are thrilled with the results I deliver.
I share this, not to blow my own trumpet, but to give you the background to understand HOW my knowledge and insights get results.
